Backpack Light — My Trail Update — Oh Dear

A reader has been in touch to tell me more more about the My Trail company. I have to confess to not following the lightweight gear scene in the US that closely these days.

My Trail is a company owned by owners of Golite, a company which collapsed pretty spectacularly a few years ago. My advice to anyone is to avoid them like the plague!  Why?

The financial collapse of Golite came about following some pretty weird business practice and attitude to export. The company effectively pulled out of Europe. They then pulled out of retail, but before that they offloaded a load of surplus stock at rates that completely screwed their retailers. When they moved to a web only operation they adopted a policy that only USA credit cards could be accepted — effectively ignoring the rest of the world. If this seems odd the background to this is even odder.

For a while the folks who had the distribution contracts in Europe tried to keep things going. They looked at taking a container load of products from the Asian producers. They touted this around to UK online retailers, effectively looking for orders or cash upfront. Unsurprisingly this didn’t work. I did feel sorry for these guys as they had been effectively left in the lurch as well.

I was told that after the banking crash the GOLITE people in the USA had been ‘advised’ that the European economy was collapsing. Yes collapsing. So, they pulled out. Then it became apparent that the company had over ordered, had too much surplus stock and were in real trouble. Whether they really believed Europe was a basket case or whether this was an excuse, it was pretty sure behaviour.

As my reader says “This is a new company formed by the people behind the old one. Seems a typical phoenix company situation – leave all the debts and losses behind in the old one and start a fresh with something pretty similar”.

I’ve left the original post up as, to be fair, it looks like a good product and other readers have recommended it.  But me. I don’t really ant to now anymore …

… these are the attitudes that saddled us all with Trump.

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