Over the summer Bob Cartwright has being making a considerable investment in new studio and video technology. Bob can now do all kinds of clever editing, use green screen technology to pale himself in all kinds of exotic situations and use multi camera shots and angles.
Over the years Bob and I have spent a long time talking about video and wondering how to make it work commercially but it was difficult to see the way forward. Audio is relatively simple and easy to use and with a little bit of kit and experience it is possible to make really good file recordings but video is far more difficult, not least because we all have such an intuitive understanding now about what is quality video. A rough You Tube might be good to demonstrate some things but that kind of quality is never going to make us come back to something time and time again.
Bob’s investment is now allowing Bob to really push the boat out and I know he has exciting plans for the future of the Outdoors Station. Being able to really examine outdoors goods and to see them being used is pretty important in this age where we buy so much over the web. Bob’s new magazine, programme, format makes it very easy to follow and appreciate content. As more and more of us move over to using internet connected televisions being able to watch this kind of content on your home TV can be a damn sight more pleasant that watching on a computer monitor, although now you can of course watch this stuff on a tablet or laptop as well
If you haven’t’ checked Bob’s new videos then go and have a look!
This video take a look at the new Nigor ZeroG rucksacks which are designed to replace the Golite packs which are now so difficult to get hold of in the UK. This pack should appeal to many of you who would have previously been interested in the Jam pack — although at just over 1 kilogram it is too heavy for me!