Talking about Paddy Dillon (see below), he seems to be all around me at the moment. It’s not just the podcast interviews, or the guidebooks but he’s now popped-up in the new Paramo catalogue. He’s penned a lovely, small, piece in which he expounds his rather extreme philosophy of walking and writing! He mentions his walk on the GR5 this year and tells us that the one item he wore everyday was his Paramo Trail Shirt – that must have been hot as he got nearer the Med!
Paramo are one company that really seem to understand the power of the mailshot. Their mailings are always good but recently they’ve up-graded the mailshots and they’re now very impressive.
Paramo are one of only a small band of our outdoor producers who seem to really know the power of creating a ‘community’ of users. I hope they continue to prosper. And – in these days of all things virtual – they show how the booklet and the printed word can still be both powerful and effective.
I agree with you Andy, I have been using Paramo for the past 8 years and they have always made me feel part of a special family through the many booklets etc that land on my carpet.